This video illustrates the power and importance of social media. It describes the explosion of this medium and offers the idea that no other medium has garnered the vast number of users in such a short amount of time.
It's true, in many ways. Social media is a phenomenon that so many are linked to. Even my parents, who are in their sixties, are on Facebook. Everyone is talking about it, and if you aren't marketing in social media outlets you might as well not marketing at all.
Social media has created a huge shift in how people receive and transmit news and information. Today news and information find us, and according to the video advertisers' products will soon be finding us through social media. Online advertisers already provide adverts through behavioral targeted ads and through key word search.
It will be interesting to see how this medium continues to morph and change. I would assume it will constantly be recreating itself to create the best medium for the user. How will marketers grow and shift with this medium? It will be interesting to observe and participate in.
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